Friday, June 3, 2011

Pitching Belgium

Several months ago, I was leafing through a brochure from a Marketing school here in Belgium (no, not for a degree, just because it was there and convenient in some waiting room or other before some interview or other). The brochure was pitching the school to foreigners and said something like: Why choose Belgium? Belgium is centrally located in Europe - just a short train ride from Paris, London and Amsterdam! Oh Belgium. You’re like the middle child in some incredibly elitist family. In London, you compete with a distinguished older brother who just loves to talk about how proper and interesting he is, and in Paris, a romantic day-dreamer of a beautiful younger sister always stealing away your friends. And let’s not even talk about Amsterdam. You don’t even get the label of wild child of the family.

It is not a little bit twisted that this organization – a marketing school - chooses to pitch Belgium by saying that it’s incredibly easy to get the hell out of. And, I guess, that’s what people know about Beligum. This is what people said to me when I was moving here. Oh! It’s right there in the middle, it’ll be so easy to travel around!

I suppose they say this for lots of reasons, not just because Belgium might suffer from low self-esteem or an inferiority complex. It’s incredibly small, so traveling any kind of major distance really does mean getting out. It’s just a spatial certainty. Because it’s so small, the location is sometimes one of the only things foreigners know about it. And it really is an advantage here that it’s so easy to travel. I jetted up to London a couple of weeks ago, happily and without a second thought.

My mother and sister are visiting now. We talked about going to Paris. Giverny in France. Luxembourg. Germany. Amsterdam. But, in the end, we decided to pass our time here, in Belgium. They have had to cast out on their own since I have been tied to the obligations of my job (and they have done beautifully well at exploring without guides), but a four-day weekend has given me a chance to enjoy the country I now call home. Walking around Antwerp yesterday, my stomach tumbled with the excitement of discovering new nooks and breathtaking areas once again. Sometimes the weekly grind distracts me from appreciating the amazing things that are easily within reach. Today, we stayed in Leuven, enjoyed good food and beautiful weather and ice cream on busy, bustling squares that only a charming Belgian city can offer. There is so much, so close to home.

4 comments:

  1. It's like New Jersey! Only better :)

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  2. Ha! Oh my, I never thought of that, but SO true!!!

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  3. Yes, that's what we found too. While there's so much to see outside Belgium, there are so many fascinating places inside, also. Hope that your family are enjoying their time in this little country.
    - Lydia.

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  4. "It is not a little bit twisted that this organization – a marketing school - chooses to pitch Belgium by saying that it’s incredibly easy to get the hell out of."

    Classic.

    (They just don't want to appear too needy on the first date.)

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